Influence of the media and social media on public opinion about vaccination

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The history of the creation of the first vaccine that saved the world from the deadly disease of smallpox is more than 200 years old. Most modern vaccines are safe and effective in preventing disease. Throughout history, there have been supporters and opponents of vaccination, despite overwhelming evidence that the procedure saves a huge number of lives. The article provides a historical overview of the creation of vaccines and the formation of public opinion about vaccination. Examples of refusal to vaccinate on the basis of irresponsible anti-vaccination propaganda, which resulted in outbreaks of socially significant infectious diseases, are given. The reasons for refusing vaccinations are fear of reaction to vaccinations and complications after the procedure, religious motives and other factors. In modern society, the formation of public attitudes towards vaccination is greatly influenced by the media and social networks. Vaccine misinformation can be politically and economically ordered. In the context of the COVID-19 pandemic, vaccination will be the most effective preventive measure. Achieving widespread vaccination coverage requires education at all levels, including the media and social media. It is necessary to educate the public about the risks and benefits of vaccination, which should promote immunity to fears about vaccine safety and unfounded rumors, as well as prevent their spread. The need to increase adherence to vaccination was reflected in the Strategy for the Development of Immunoprophylaxis of Infectious Diseases for the Period until 2035.

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About the authors

Natalia V. Orlova

Pirogov Russian National Research Medical University

Author for correspondence.
ORCID iD: 0000-0002-4293-3285

D. Sci. (Med.), Prof.

Russian Federation, Moscow

Yuri N. Fedulaev

Pirogov Russian National Research Medical University

ORCID iD: 0000-0003-4040-2971

D. Sci. (Med.), Prof.

Russian Federation, Moscow

Marina N. Filatova

Gubkin Russian State University of Oil and Gas (National Research University)

ORCID iD: 0000-0002-2265-051X

D. Sci. (Soc.)

Russian Federation, Moscow

Sofiia Iu. Orlova

Gubkin Russian State University of Oil and Gas (National Research University)

ORCID iD: 0000-0003-1621-5092


Russian Federation, Moscow


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